Asset Advisor

Asset Advisors

Challenge:
The original website has been designed in hurry without much forethought about business or user needs. The result was a web presence that did not tell the story of their brand. It did not present information in a logical way and was not a user friendly or responsive website.

The client's focus was on faith-based investing. This lead us to a “Stewardship through ethical faith-based investing” approach.

Solution:
We reorganized content in a way that tells the brand story in a more cohesive fashion. We updated the UI and created infographics to help users understand complex ideas and theories.

We used Atomic style design specifications which has proven to be a huge help in moving projects through to their completion. Our development team was able to quickly identify specifications and components to be used during this web project.

Responsibilities As UX lead included:
– Reorganizing the information to tell the brand story in a more compelling fashion.
– Interviewing Stakeholders, Users and conducting competitive research.
– Creating wireframes mockups & specifications.
– UI Design and creative direction.

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